Apple HomePod Captures 6% of the Smart Speaker Market [Chart]

Apple's HomePod captured 6% of the U.S. market as of December 31, 2018, according to research from Consumer Intelligence Research Partners.

CIRP analysis indicates that the US installed base of smart speaker devices is 66 million units, up from 53 million units in the September 2018 quarter and 36 million units in the December 2017 quarter. Amazon Echo has 70% of the installed base, with Google Home at 24% and Apple HomePod at 6%.

“Holiday shoppers helped the smart speaker market take off again,” said Josh Lowitz, Partner and Co-Founder of CIRP. “Relative market shares have remained fairly stable, with Amazon Echo, Google Home, and Apple HomePod accounting for consistent shares over the past few quarters. Amazon and Google both have broad model lineups, ranging from basic to high-end, with even more variants from Amazon. Apple of course has only its premium-priced HomePod, and likely won’t gain significant share until it offers an entry-level product closer to Echo Dot and Home mini.”





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