Comcast's NBCUniversal has announced plans to launch a free, ad-supported streaming service for traditional cable subscribers.The ad-supported service will be available at no cost to NBCUniversal’s pay TV subscribers in the U.S. and major international markets. Comcast Cable and Sky will provide the service to their 52 million subscribers. An ad-free version will also be available for a fee. Additionally, non-pay TV customers can purchase a subscription to the service. Consistent with the company’s long-standing strategy to distribute its content broadly, NBCUniversal will continue to license content to other studios and platforms, while retaining rights to certain titles for its new service.
“NBCUniversal has some of the world’s most valuable intellectual property and top talent, both in front of and behind the camera. Many of the most-watched shows on today’s popular streaming platforms come from NBCUniversal. Our new service will be different than those presently in the market and it will be built on the company’s strengths, with NBCUniversal’s great content and the technology expertise, broad scale and the wide distribution of Comcast Cable and Sky,” said Steve Burke, CEO, NBCUniversal.
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