Spotify Acquires Gimlet and Anchor to Accelerate Growth in Podcasting

Spotify has announced the acquisition of Gimlet Media Inc, a producer of podcast content, and Anchor, a company offering podcast creation,...



Spotify has announced the acquisition of Gimlet Media Inc, a producer of podcast content, and Anchor, a company offering podcast creation, publishing, and monetization services.

With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to Spotify its best-in-class podcast studio with dedicated IP development, production and advertising capabilities. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base.

“These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listening experience as well as enhance the Spotify brand,” said Daniel Ek, Spotify co-founder and CEO. “We are proud to welcome Gimlet and Anchor to the Spotify team, and we look forward to what we will accomplish together.”





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iATKOS Inside: Spotify Acquires Gimlet and Anchor to Accelerate Growth in Podcasting
Spotify Acquires Gimlet and Anchor to Accelerate Growth in Podcasting
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