iPhone XR Was the Best Selling iPhone in the U.S. Last Quarter, Accounting for 39% of Sales [Chart]

The iPhone XR was the best selling iPhone model in the U.S. last quarter, according to a new report from Consumer Intelligence Research Partners. CIRP found that the iPhone XR accounted for 39% of sales in the quarter despite not being released until October 26, 2018. The iPhone XS and XS models accounted for 26% of U.S. sales.

“With all three new iPhone models available for most of the quarter, we have a clearer picture of their relative sales,” said Josh Lowitz, CIRP Partner and Co-Founder. “The three new models made up 65% of sales, compared to 61% for the iPhone 8, 8 Plus, and X a year ago. The mix among the new phones is interesting, however. The single iPhone XR model almost matched the combined iPhone 8 and 8 Plus in the same quarter last year. iPhone XR also had the largest quarterly share for a single model, at 39%, in the past couple of years, since the then-new iPhone 7 in December 2016, even though it was available only for part of the quarter. iPhone XS and XS Max together accounted for 26% of iPhone sales, with the Max model outselling the standard-sized XS model by a more than two-to-one ratio.”






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