Ford debuted a new Pickup Truck emoji today that has received provisional approval from the Unicode Consortium.Despite being one of the most popular modes of transportation, the pickup truck doesn't have emoji. Ford notes there are emoji for cars, scooters, boats, spaceships, and ski lifts but the pickup truck is a glaring omission.
“When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s president, automotive. “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”
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